What I do

​

Currently, I lead the user experience for Cook & Go, AMC’s smart cooking app that connects with our IoT cookware to help people cook healthy meals with ease and precision. I’ve been driving a full redesign of the app, improving usability, modernizing the interface, and supporting the product’s strategic direction.

​

​Beyond hands-on design, I establish UX foundations, lead a team of designers, run multi-country user research, and work closely with developers and stakeholders — enabling fast data-driven decisions.
 

A Natural Evolution
 

Before becoming a digital designer, I worked as an architect for several leading firms across Europe,  settling in Switzerland in 2014. That experience sharpened my eye for detail and shaped how I think about the way people move through space.​ Frustrated by clunky digital tools, I grew increasingly curious about UX — noticing clear parallels between physical and digital experiences. To specialize further, I joined a full-time Bootcamp in advanced UX/UI at Muse Case Labs​ in Berlin in 2023, which marked a turning point in my career. 

After working with early-stage startups in prop tech and e-commerce, I joined AMC International in Rotkreuz, where I now lead UX for Cook & Go, the company's flagship digital product.

​

Out of Office

When I’m not designing, I’m usually exploring new places, cooking with friends, or reading in a quiet café in Zurich — always curious about how people live, think, and connect.