Product Designer – Zurich

10+ years human-centric design
UX/UI Designer, AMC Rotkreuz
2024 - Present
Freelance Product Designer
2023 - 2024
Architect, Zurich
2014 - 2022
Selected Work

Cook & Go — FoodTech
Led the redesign of an IoT product, reducing paywall friction and driving +300% MAU and +20% paid subscriptions.
Product Redesign
Subscription Model
IoT

luccid.ai — PropTech
Collaborated with a startup to redesign a home-planning platform into a guided, AI-driven experience.
Product Redesign
AI Experience
MVP

Nespresso — e-Commerce
Redesigned an e-commerce experience, streamlining navigation and product discovery to reduce purchase friction.
UX Optimization
IA
Conversion