Nespresso
Redesigning the e-commerce experience as part of my UX/UI training by simplifying discovery, navigation, and checkout to support faster, more confident purchases.
2023 · 3-Week Sprint
The Problem
Despite strong brand recognition and visual appeal, Nespresso’s online store presented usability and conversion barriers that made browsing and purchasing harder than necessary.
Users lacked effective search and were forced to register before browsing products
Information architecture was fragmented across capsules, machines, and accessories
Key shopping flows suffered from friction, including cart control, pricing clarity, and navigation
My Role
As UX lead (working closely with a UX partner), I focused on identifying high-impact usability issues and redesigning the experience to reduce friction and support confident purchasing.
Conducted user research (surveys and interviews) to validate core pain points
Simplified navigation, structure, and product discovery with search, filters, and guest checkout
Designed low- to high-fidelity prototypes with clearer hierarchy and improved cart interactions
Results
The redesign focused on improving clarity, reducing friction, and supporting faster decision-making throughout the shopping journey.
Users could find products faster through improved navigation and persistent search
Reduced confusion around categories, offers, and product selection
The redesigned flow established a clearer, more conversion-oriented foundation for future testing and iteration
*This project was developed as part of a UX/UI training program.
Process
Solution
