Luccid.ai
Luccid was an AI platform for home design with a strong concept but an unclear starting point. In 3 weeks, we transformed it into a guided, conversational flow, making it easy to start and progress.
2023 · 3-Week Sprint
The Problem
Building a home is complex and overwhelming, especially at the beginning. Future homeowners struggle to define their needs, style, and budget, while early planning remains fragmented and unclear. Luccid aims to simplify this with one platform. However, the early MVP felt too technical and difficult to understand.
The platform was complex for first time users.
There was no clear starting point or guidance.
B2C and B2B workflows were mixed in a broad MVP scope and the founders didn't know where to start.
My Role
As one of two designers, I worked closely with the startup founders during an early and ambiguous product phase. Rather than iterating on the existing MVP, we helped step back and redefine the product from the homeowner’s perspective, prioritizing clarity before configuration or monetization.
Reframed the MVP around a clear B2C first strategy
Defined core UX principles and the overall experience direction
Designed a guided, conversational flow with structured onboarding and a clear project journey
Results
The concept reframed the product from a complex configuration tool into a guided planning experience. It introduced a clear structure that helped future homeowners understand the process and move forward with confidence. Usability testing with a small group of users showed earlier clarity and smoother progression through the new flow, and the founders responded very positively to the direction.
Even after the startup later pivoted, several core UX principles remain in use.
